How We Market Your Home Online

Let’s cut through the hype you may be seeing as regards Internet marketing. Sure, every brokerage worth its salt has a website. And, our website is better than most in presenting listings, showcasing them to their greatest potential.  Hyping up SEO and site traffic is really ignoring the reality of the Internet and any single website’s visibility; unless you’re Yahoo or Google. There is no single real estate website that’s likely to enjoy more than a single digit percentage of searches performed by buyers looking for local properties. That’s because there are hundreds, even thousands of real estate sites and they’re all fighting for searchers, but these searchers are also using a half dozen search engines or other resources to locate real estate in our area.

Why tell you this? We want you to learn about the power of “syndication,” and why Welcome Mat Real Estate spends significant resources, time and effort in syndicating your listing information. We have systems in place to have your listing on dozens of websites, including Yahoo, Trulia, Zillow, and others, and within days of your listing going live.

So, although we’re getting great search engine exposure, we’re not relying on it to be our only resource to sell your home through online marketing. Each of those sites to which we syndicate your listing will have links back to the original and complete listing at our website. It’s there that we shine in marketing your property once we’ve attracted visitors from these other sites.

  • We take a full and expert suite of professional quality images of your home. These images will showcase your property and are critical to Internet marketing. Surveys prove beyond a shadow of a doubt that buyers value high quality images more than any other feature of real estate listings.
  • Professionally written text descriptions and very thorough MLS® information fields to bring every facet of your property to the prospective buyer.
  • Once a buyer gets to our site from these many conduits, we don’t just let them look and leave. We offer showings and other special information about the market and your property in exchange for their contact information. If we can get into direct contact with them, it’s going to increase our chances of selling your property.

Welcome Mat gets a great deal of our listing business from referrals by our satisfied sellers, so don’t hesitate, let us get started helping you today!

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